Covid-19 ensued lockdowns, unseasonal rains, and mounting cultivation costs have crippled Maharashtra farmers hope for a excellent kharif year. Paddy farmers are banking on Bahubali, Kattapa and Shivgami for a bumper crop, whilst onion growers hope that Bhima and Durga will preserve them from losses and carry prosperity. Seed firms branding their products and solutions with names of deities and common film people enjoy a purpose in final decision generating by farmers, specially in the time of crisis, states S B Wankhede, Government Director of Seed Industries Affiliation of Maharashtra. As kharif sowing gains momentum in the Condition, seed makes in mythological and fictional film people have flooded the current market.
“Seed firms carry their solution in the current market only just after trials and essential permissions. The manufacturer name of filmy character, deities and fictional people entice the attention of farmers. Names enjoy a essential purpose in final decision generating,” explained Wankhede. Business gamers say that common names useless publicity as currently the notion about these names is constructed into the psyche of the masses.
Not surprisingly, paddy seed makes like Bahubali, Kattappa, Shivgami, Arjun, Karan, Bhisham converse the person’s character on monitor or in epics, and farmers affiliate these names with the quality of seeds. There is also Sona and Nawab in paddy and Kohinoor in onion.
Although cotton has not introduced magic in the life of farmers, specially these in the Vidarbha and Marathwada location of the Condition, cotton seeds with names these kinds of as Magic, Revenue Maker, Power are competing in the current market to entice farmers.
Names issue the most
Interaction specialist Professor R L Pandit states that names issue most in advertising, and the names of numerous seed makes are decided by holding the concentrate on audience in mind. “People join names with their working experience, track record and know-how they have about that specific name. The names of common people ring the bells in the minds of the audience and make purchasing final decision easy” he extra.
Modest farmers like Vidya Additional and Manisha Jadhav say that compact and marginal farmers will have to go by the quality of seeds and not by the name. Past year, farmers faced early germination difficulty in soybean, and numerous complained of substandard onion and cotton seeds.
Meanwhile, Condition Agriculture Minister Dada Bhuse has explained that in opposition to the prerequisite of about 16 lakh quintal seeds for the kharif cultivation Maharashtra has seventeen lakh quintal readily available.