BuzzSumo Content Analyzer + simple fact checking sites
When journos use CrowdTangle, they ordinarily presently have a hunch that a information story is misinformed.
So, additional generally than not they get started their investigation with a query in thoughts, and search CrowdTangle to uncover social media web pages and group discussions all around stated query.
Very well, a related process can be carried out in BuzzSumo to find well-known, albeit misinformed net articles.
And this workflow proves even additional effective when put together with intel from fact checking websites.
In reality, BuzzFeed, The Impartial, Yahoo, and The New York Situations have all used BuzzSumo in combination with other fact checking methods, to establish and report on phony news.
Let’s stroll through the approach. Just take the look for “Horse paste” – this subject matter attained traction in 2021 amidst the pandemic, when community figure Joe Rogan publicly declared he was ingesting the material (normally known as Ivermectin), on the being familiar with that it could cure Covid-19.
The news did the rounds on social media, and became a classic example of misinformation. Here’s an example of how I went about investigating it.
Examine the most partaking headlines close to suspected misinformation
I headed to BuzzSumo’s Content material Analyzer, and searched “Horse Paste”