This start-up brings some ‘difficult’ traditional vegetables back to kitchens

You would have tasted some of the greens in your childhood and want it to taste the very same way now also. But the challenges linked with processing of these greens make lots of people to glance at other possibilities.

Now, a Bengaluru-primarily based agro-foods processing get started-up has been giving two these greens – banana stem and tender jackfruit – in completely ready-to-cook dinner (RTC) structure.

Naveen GV, Founder of nGV Natural Industry Pvt Ltd, informed BusinessLine that some greens that are effortlessly offered are difficult to system. Extra to this, lots of in today’s era never want to devote time on the cumbersome system of making dishes from these greens.

Right after nearly two a long time of knowledge in IT MNCs, Naveen quit his position in 2018 and commenced his enterprise with a solitary product or service – banana stem dices in RTC structure – in 2019.

Stating that he had ideas to enter the RTC foods segment though leaving the position, he stated: “I used the time period concerning May 2018 and March 2019 to do research on this.”

He stated that the fibrous mother nature of banana stem can make its processing a cumbersome time-consuming endeavor. Contemplating this, he devised an automatic mechanism for the processing of banana stem. With this, his device in Bengaluru can system just one tonne of banana stem a working day. Banana stem, which usually goes squander in farmers’ fields, will deliver added earnings to farmers also, he stated.

In January this 12 months, Naveen additional just one much more product or service, tender jackfruit dices in RTC structure. Stating that tender jackfruit presents scope for lots of delicious recipes, he stated it is not uncomplicated to system it simply because of its sticky homes. Extra to this, it is also difficult to make dices of tender jackfruit.

“We have done some study on floor level and discovered varieties of jackfruit that are good to use in kitchens at tender jackfruit phase. We have also done experiments to improve the shelf daily life and to avoid oxidation devoid of utilizing preservatives. Now nGV Natural marketplace is completely ready to system tender jackfruit of least five hundred kg for every working day,” he stated.


Nevertheless banana stems ended up used in house kitchens only, Naveen manufactured an work to introduce it to HoReCa (hotels, dining establishments and catering) segment also.

Stating that banana stem dishes ended up just about absent in industrial canteens of IT businesses until 2019, he stated he manufactured an work to introduce it there, and acquired good response for it.

To a query on the rationale for this, Naveen stated he was supplying the product or service in RTC structure at consistent fee. Persons are there to provide carrot and beetroot in RTC structure. But there will be big cost variations during distinctive intervals.

Virtually one hundred fifty hotels in Bengaluru ended up his clients. Major markets for his solutions ended up Bengaluru, Chennai and Mangaluru.

Now the consuming sector for his solutions has shifted from HoReCa and retail to on the net segment thanks to the impact of Covid on these sectors. He stated nearly eighty for every cent of the sector was from HoReCa and retail and 20 for every cent from on the net segment in the pre-Covid era. Now nearly eighty for every cent of his sector is on the net, he stated.

On why buyers like RTC structure of these greens, he stated now the traders market entire banana stem that could not be uncomplicated to system, and they market entire tender jackfruit of 600-900 gm which is not favored by buyers.

Apart from alleviating the challenges similar to the processing of these greens, he packs them in 250 gm packets. A 250-gm pack of tender jackfruit is plenty of for a just one-time Biryani serving for a relatives in the town. All the 250 gm of the amount will be used, and there is no concern of wastage. This is not the circumstance in entire tender jackfruit, he stated.


Naveen’s nGV Natural Industry Pvt Ltd is recognized by StartUp India, Karnataka StartUp, and the Department for Advertising of Industry and Inner Trade underneath the Union Ministry of Commerce and MSME, and supported by NITI Aayog, Atal Innovation Mission and ICAR.

He stated the get started-up is incubated at TBIKEC (Kongu College or university of Engineering) Pusa Krishi underneath the Union Ministry of Agriculture and AIC Increase – Coimbatore.