Covid-19 ensued lockdowns, unseasonal rains, and mounting cultivation costs have crippled Maharashtra farmers hope for a excellent kharif year. Paddy farmers are banking on Bahubali, Kattapa and Shivgami for a bumper crop, whilst onion growers hope that Bhima and Durga will preserve them from losses and carry prosperity. Seed firms branding their products and solutions with names of deities and common film people enjoy a purpose in final decision generating by farmers, specially in the time of crisis, states S B Wankhede, Government Director of Seed Industries Affiliation of Maharashtra. As kharif sowing gains momentum in the Condition, seed makes in mythological and fictional film people have flooded the current market.

“Seed firms carry their solution in the current market only just after trials and essential permissions. The manufacturer name of filmy character, deities and fictional people entice the attention of farmers. Names enjoy a essential purpose in final decision