A developed-up trend for Lego sets during lockdown has sent growth at the Danish toy maker surging to a 5-yr significant.
Extra adults are shopping for themselves bigger and more difficult Lego sets amid a research for hobbies even though retailers, pubs and dining establishments are shut. A detailed Lamborghini car or truck is among the very best-offering goods.
On the web income were also boosted as shops worldwide were pressured to close and parents sought to entertain small children stuck at home.
Working earnings rose 19pc to twelve.9bn Danish kroner (£1.5bn) last yr even though revenues climbed 13pc to 43.7bn kroner (£5bn). Consumer income jumped by more than a fifth.
Lego was also boosted by its new Super Mario sets, which blend bodily bricks with digital games.
The business options to ramp up investment in comparable solutions this yr, including this month’s launch of Vidiyo – a tie-up with Universal Tunes that will allow small children to make their possess tunes films with special outcomes and filters.