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In October 2019, Google introduced they might start applying BERT fashions for English language search queries within the US. Bidirectional Encoder Representations from Transformers (BERT) was one other attempt by Google to enhance their pure language processing but this time as a way to higher perceive the search queries of their customers. 39 In terms of search engine marketing, BERT supposed to attach users extra easily to relevant content and enhance the quality of site visitors coming to websites that are rating within the Search Engine Outcomes Page.
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