Extensions and souvenirs | Seth's Blog

When a brand name is profitable, there’s generally a want to lengthen it.

Disneyland was an extension of Disney movies. It reflected some of the magic of the flicks, but designed a little something new and valuable as very well. Disneyland experienced some of the Disney essence and then crafted anything additive and new.

Apple did the identical detail with the Apple iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica observe is basically a souvenir. It’s not a much better observe. It’s not more of a Leica than any of a dozen other overpriced watches could be found to be. It’s just there to remind you that you favored the authentic. It is a memento of a experience, not the creator.

Practically nothing improper with a souvenir. I’m sure Leica will make a earnings from their enjoy with minimal injury to the promise that the manufacturer alone makes. But make much too a lot of souvenirs and you develop into a hollow shell, squandering the probability to make the alter you find.

The crappy t-shirt you bought at your beloved musician’s concert is a souvenir, but they shouldn’t depend on that as their legacy or the engine of their development.

All working day, person creators have to make choices about what they’re going to do following. Sometimes we can develop an extension. And occasionally, we determine to make a memento in its place.

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