Video clip recreation powerhouse Electronic Arts has agreed to obtain Glu Mobile for $2.four billion in a big transfer to beef up its cellular gaming choices amid the pandemic-fueled increase in digital entertainment.

In accordance to EA, the mixture of the two companies will develop a cellular item portfolio that “includes far more than fifteen best live companies throughout quick-escalating genres with a blended $one.32 billion in bookings above the last twelve months.”

Glu Mobile, which was founded as Cyent Studios in 2001 and went general public in 2007, is identified for publishing superstar-concentrated titles these as “Kim Kardashian: Hollywood” as very well as “Design Property,” “Covet Trend,” and “MLB Faucet Sports activities Baseball.”

Beneath the conditions of the offer, EA will pay out $12.50 in cash for each and every Glu share, a top quality of about 33{312eb768b2a7ccb699e02fa64aff7eccd2b9f51f6a579147b7ed58dbcded82a2} to the closing value on Monday. “Mobile continues to expand as the largest gaming system in the globe, and with the addition of Glu’s games and talent, we’re doubling the dimensions of our cellular small business,” Electronics Arts CEO Andrew Wilson said in a information launch.

Mobile games accounted for about 50 {312eb768b2a7ccb699e02fa64aff7eccd2b9f51f6a579147b7ed58dbcded82a2} of the approximately $one hundred seventy five billion that shoppers worldwide spent on videogame program last 12 months, in accordance to analytics organization Newzoo BV. As The Wall Avenue Journal reports, EA is “best identified for building console and laptop recreation franchises these as FIFA and Battlefield” though cellular “makes up the smallest — and slowest escalating — portion of the company’s web bookings. 

In the vacation quarter, ordinarily the company’s most profitable time period, cellular web bookings grew three{312eb768b2a7ccb699e02fa64aff7eccd2b9f51f6a579147b7ed58dbcded82a2} to $191 million. The acquisition of Glu Mobile arrives two months following EA purchased racing recreation developer Codemasters for $one.2 billion.

“The transfer is analogous to Activision Blizzard’s acquisition of Sweet Crush maker King in 2015, serving as an high-priced way to break into the profitable cellular house,” The Verge said. In accordance to VentureBeat, Glu “specializes in larger-spending plan cellular games, frequently with comprehensive 3D visuals” but also “focuses on absolutely free-to-engage in games that run for years and crank out earnings from microtransactions. That is the small business product that EA has repeatedly instructed investors it wishes to emphasize in the potential.”

Andrew Wilson, Electronic Arts, Glu Mobile, cellular-gaming, movie games