The retailer has additional than doubled its on-line business enterprise through the pandemic subsequent a boom in notebook sales as additional men and women get the job done from home.

Alex Baldock, chief govt, mentioned: “We want the shopper to affiliate Currys with all the things to do with technological know-how.”

The Currys identify will show up on additional than three hundred sites, 13,000 team uniforms and additional than three hundred shipping vans after the rebrand is finished.

Dixons Carphone will also improve its identify to Currys plc on the London stock sector after its once-a-year shareholder meeting in September.

Henry Curry established Curry Cycle, a bicycle-developing business enterprise, in Leicester in 1884 and later on branched into gramophones, toys and radios. It was renamed Currys and floated on the stock sector in 1927. A 10 years later on, Charles Kalms opened the 1st Dixons pictures studio in Southend. The two merged in 1984 after Currys was acquired by Dixons Retail.

The go arrives after Reckitt Benckiser rebranded as Reckitt in March and Standard Existence Aberdeen improved its identify to Abrdn very last thirty day period.