Using an Online Marketing Strategy to Create a Digital Marketing Process
These are two terms that are often bounded around but all too often are either misused or misunderstood.
A marketing strategy is the big picture plan that looks at the resources available to you (budget, channels, skills, market conditions, products, prices, placements, promotions, distribution, customers etc) and creates a battle plan of how to create customer satisfaction, product sales, and secure revenue for the organisation.
A marketing process is the application of this and consists of a series of tactics, so that whenever the process is activated, you can predict the results of what will happen each time.
A process could consist of writing a blog post about your products and then promoting the blog post on Twitter and Facebook. Each time you do that, you can expect a number of people to click … Read More