Business & Finance

Coca-Cola to Discontinue Juice Brand Odwalla

Coca-Cola is closing its juice and fruit smoothie manufacturer Odwalla, citing transforming consumer tastes.

In a assertion to CNN Enterprise, the president of Coca-Cola’s Minute Maid organization unit, John Hackett, mentioned “every effort” was created to assistance ongoing output. “This decision was not created evenly,” he mentioned.

The closure will be done by the finish of the month. It will also entail 300 job cuts.

A spokesperson for the business mentioned the go was not instantly relevant to the COVID-19 crisis but that wellness-conscious people were being much less interested in smoothies than they made use of to be.

Coca-Cola “couldn’t make it operate, we couldn’t figure out the value-effectiveness of it,” the spokesperson mentioned. “It really is the consequence of people transforming what they want so swiftly. By releasing up individuals assets, we can reinvest individuals prices in what people want right now.”

Coca-Cola is also discontinuing its fleet

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