Ever wondered about free ways you can quickly and easily market your business, besides using helpful companies like Leapfrog Internet Marketing? Be sure to check out our top 10 tidbits.
1. Make sure that your website is properly secured. You can see if it is secured by looking for the padlock symbol that should be right next to the URL of your site. If there isn’t a padlock, then your site is unsecured and doesn’t have a security certificate. This means your site is more vulnerable to hackers and it is very likely that Google will penalise it in the SERPs. So, be sure to fix this issue by contacting your internet service provider and they should be able to install the certificate which will cost you around £50-£100.
2. Make sure that your website is mobile friendly. You can easily check to see if your site is mobile friendly or not by going to https://search.google.com/test/mobile-friendly. Even though many websites on the internet are not mobile friendly, it is very important that yours is since most people view websites through their mobile devices. You can easily have your developer make your site mobile friendly if it isn’t.
3. Ensure that your Facebook page for your business page is verified. If you don’t have a Facebook business page, you should create one since social media is an integral part of our digital landscape. Once you have a business Facebook page, you can verify it by going to https://www.facebook.com/help/100168986860974. This will ensure that your page looks authentic and real.
4. Always ensure that the contact details of your business is located in the same format everywhere that it is posted. Your business’s contact information should include the name, address, email address, phone number etc. This is important because Google’s robots pay attention to this when they crawl the internet and it will affect your GMB ranking.
5. Always make sure that every business profile that you have online is thoroughly completed. This includes your business social media pages such as the LinkedIn profile, Facebook page, Twitter etc. Unfortunately, most people don’t completely fill in these details, so be sure to check all of your profiles and thoroughly fill them out.
6. You set up your Google Alerts service to send emails to your inbox. These emails should include news about your competitors, new things that are happening in your niche, market details etc. It is possible to set up Google Alerts for just about anything, so be sure to use this service for your business.
7. In 12 months, the GDPR law will be in full effect. As a result, you should always keep up to date with any developments with regards to it and how it can affect your business. Be sure to check out this website: https://ico.org.uk/for-organisations/ for updates and guidance.
8. Make sure you are in control of what people see and read when they Google your business. You can do so by going here: https://www.google.com/business/ and filling out your business profile.
9. As mentioned previously, the majority of internet traffic views the internet through their mobile device. As a result, how quickly your site loads on mobile devices is extremely important and it is even one of Google’s ranking factors. So, be sure to check out and improve the performance of your site. You can do a quick mobile test here: https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite
10. Always keep your customers engaged and keep on telling the story of your company. While it is important to talk about what your business does and the problems it fixes, you should also showcase how successful your business is and what people have to say about it.