Using an Online Marketing Strategy to Create a Digital Marketing Process
These are two terms that are often bounded around but all too often are either misused or misunderstood.
A marketing strategy is the big picture plan that looks at the resources available to you (budget, channels, skills, market conditions, products, prices, placements, promotions, distribution, customers etc) and creates low carbs food a battle plan of how to create customer satisfaction, product sales, and secure revenue for the organisation.
A marketing process is the application of this and consists of a series of tactics, so that whenever the process is activated, you can predict the results of what will happen each time.
A process could consist of writing a blog post about your products and then promoting the blog post on Twitter and Facebook. Each time you do that, you can expect a number of … Read More